Posts by J A
How AI Can Help You Create Smarter Review Response Policies
Online reviews can shape your business’s reputation. Managing them effectively isn’t just about damage control—it’s about building trust and ensuring consistency in your brand’s communication. We recently worked with an enterprise client to develop a structured review response policy that leverages AI for efficiency while maintaining a human touch. Here’s how it works and how…
Read MoreThe Future of Ad Attribution: A Guide to Server-Side and Browser-Side Event Tracking
Authors Note: This guide aims to clarify how and where your advertising dollars are going. For those I’ve seen implement even part of this system, along with other parts of business optimisation I’ve seen them grow profits by 500% +. Read on to see how this can become a reality in your business. The Current…
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