Profit Geeks · Sydney & Brisbane · Est. 2016
The performance marketing agency that engineers profit, not clicks.
Founder-led and senior-only. We fix your tracking, then run Google Ads, Meta and search against profit, for a fixed fee that is never a percentage of your spend. It starts with a free 30-minute audit with Andy.
30 minutes with Andy · A written fix list you keep · We say no if it’s not a fit
Andy McMaster, founder. Australia's leading business growth expert.
Engagement intake, currently open
Recent result · DTC ecommerce
$1.42M
Ad spend recovered in year one. Attributable revenue under restored measurement, reconciled to the P&L rather than the ad platform.
Recent result · Home services
+312%
Blended ROAS by week 12 ($4.8M→$9.1M revenue), on the same ad budget. Booked-job revenue from the CRM, not platform-reported ROAS.
Track record · Since 2016
$3.6B
Revenue influenced across client work since 2016, measured against what the business banked rather than what the ad platforms claimed.
Who you’ll talk to
Australia's leading business growth expert, on your numbers.
I’m Andy McMaster. I founded Profit Geeks in 2016, after a decade growing Australian ecommerce and B2B businesses through paid acquisition.
Book the audit and you talk to me, not an account manager. You leave knowing where your growth is leaking and what to fix first.
What you actually buy
We fix the measurement, then we run the account. It starts with a free call.
Which of these sounds like your week?
- Meta says one number, Google says another, the CRM says a third, and the bank says something else again.
- The leads come in and most of them are rubbish.
- Traffic is fine. Not enough of them buy.
- You cannot spend more without losing margin.
- Something is wrong and you cannot say what.
All five are the same job. We fix the measurement first, then the same senior operators run the spend against it. The free call is where we work out which part you need first.
00 · Free
Run your own numbers
Six calculators and an attribution reference. Work out your break-even ROAS, your CAC payback, and whether the spend is structurally profitable, before you talk to anyone. The calculators need no signup.
01 · Free · 30 minutes
The profit audit call
A senior operator looks at your real spend, revenue and attribution gap on a call. You leave with a written fix list you keep, whether or not we ever work together. No deck, no follow-up sales sequence. We reply within one business day with three times to choose from.
02 · Optional · Two weeks
The two-week diagnostic
Read-only. We change nothing in your accounts. Every tag, event and consent rule mapped and written up: 20 to 35 pages, every issue rated P0 to P3 with an engineering-day estimate, and a 90-minute walk-through on day twelve. Yours to hand to us, your own team, or your existing agency. About a third of clients run this first, then decide.
03 · The engagement · Ongoing
The rebuild, then we run it
The first twelve weeks rebuild the measurement server-side so the reports reconcile to the bank, and work the funnel where the leak actually is. From there the same senior operators keep running Google Ads, Meta and search, with budget, bids and creative decided weekly against contribution margin and the reasoning written down. If your measurement is already sound, management starts straight away.
What it costs
Four things set the number
- The size of your stack
- How many ad platforms are live
- The state of your CRM integration
- How many service lines and locations you run
Two things do not
- Your industry
- How much you spend on ads
Revenue only matters because a bigger business is usually a bigger scope. We do not price off a percentage of it. We charge for the work, not for what you look like you can afford.
How it is billedThe rebuild is fixed scope, paid in instalments. Ongoing management is a fixed fee for the agreed scope. Both are quoted in one written proposal after the call. No hourly billing and no percentage of ad spend.
Included at no extra costThe written playbook and decision log, yours to keep whether we run the account or your team takes it in-house.
Case studies
Two clients, anonymised. Real numbers.
Proof, with the working shown
We'd rather show you the maths than the buzzwords.
“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. They went after the systems sitting behind them too. Sales are up 140% and we've pushed past $25M. Honestly the bit I didn't see coming was the operation running leaner than it did back when we were half the size.”
“We were quietly bleeding about a thousand dollars a week and had no idea why. They found the leaks, sorted out the measurement and the offer, and now we'll do more than $10K in a single day. Same product. Completely different business.”
“We went from scraping together two installs a week to running four crews and fifteen-plus jobs a week, north of $10M turnover. The clever bit was they tied the scaling to what we could actually deliver, so growth never broke the operation. Booked jobs, not vanity leads.”
Reasonable questions
What you're probably thinking.
01We've been burned by an agency before.
02How do I know it'll actually work for my business?
03What if there's nothing worth fixing?
04What does it cost, and what am I signing up for?
Recent writing
Notes on attribution, scaling, and where ad budgets quietly die.
Next step
Show us the numbers.
We'll show you the leak.
A free 30-minute profit audit. We look at your stack, your spend, and your attribution. You leave with a written list of what's broken and what to fix first. No deck. No follow-up sales sequence.
- ✓ Written findings you keep
- ✓ We say no if it isn't a fit
- ✓ Senior operator, not a junior
Andy McMasterFounder
You talk to me on the call, not an account manager.