Profit Geeks · Sydney · Est. 2019
Growth-focused Australian businesses call us when paid traffic stops scaling. In a 30-minute session a senior operator shows you exactly where the money’s leaking — measurement, media, or margin — and you leave with a written fix list you keep, whether or not we work together.
30 min · Written findings you keep · We say no if it’s not a fit
Engagement intake, currently open
Recent result · DTC ecommerce
$1.42M
Ad spend recovered in year one. Attributable revenue under restored measurement — reconciled to the P&L, not the ad platform.
Recent result · Home services
+312%
Blended ROAS by week 12 ($4.8M→$9.1M revenue), on the same ad budget. Booked-job revenue from the CRM, not platform-reported ROAS.
Who we work with
Growth-
Australian operators, owner-led to mid-market, scaling paid acquisition with discipline. One quarterly fee, senior operators only.
What we do
Most agencies sell media. Most consultancies sell strategy. We sell the outcome, measurement, media, and margin together. Same team does all three; that's the only way the work actually compounds.
01
When Meta reports 20x what your CRM does, the platform isn't lying, the data is. Server-side measurement, deduplication, and reporting that reconciles to the bank. The foundation everything else compounds on.
02
The same senior operators who rebuild your measurement run the day-to-day spend against it. Google, Meta, lead-gen partners, the lot. We refuse to run media we can't measure, that's the whole pitch.
03
Six pillars worked in sequence: Pull, Record, Optimise, Funnel, Increase, Turn. We earn the spend allocation by fixing the offer architecture and the funnel underneath, not just the ad creative.
Case studies
We won’t run media on broken data.
The Profit Geeks operating principle
Method
Each pillar fixes a specific failure mode we see in growth-focused operators. We work them in sequence because skipping early ones makes later work harder, not easier.
P
01 / 06
Pull traffic
Channel mix balanced for unit economics, not vanity volume. We add platforms when the math says scale, and shut them off when it doesn't.
3.2x
Avg blended ROAS at maturity
R
02 / 06
Record
Server-side GTM, Meta CAPI, and offline conversion uploads wired to your CRM. The reports stop disagreeing.
+47%
Recovered match rate post-iOS
O
03 / 06
Optimise
We work the funnel where the leak is, not where it's fashionable. Often it's the offer or the form, rarely the headline font.
41%
Avg ad spend recovered, year one
F
04 / 06
Funnel
Ascension paths matched to margin. AOV lifts you can attribute to a step, not a launch week.
+38%
Avg AOV across cohorts
I
05 / 06
Increase retention
Retention is a margin lever, not a discount programme. We rebuild the post-purchase experience around it.
2.1x
Avg LTV after retention rebuild
T
06 / 06
Turn up scale
Scaling rules tied to contribution margin and payback. The brake pedal is as important as the accelerator.
$0
Monthly retainer fluff
Outcomes
Four engagements, anonymised at client request. Where verifiable, the case study is linked. Where not, the brief and the result are described as the client allowed.
B2B SaaS · $6.4M ARR
−63%
Cost per qualified lead
Brisbane B2B SaaS. We killed three platforms, rebuilt one, and rewrote the qualification funnel. Sales cycle compressed by 22 days.
Case study under NDA
Apparel · $7.9M revenue
+38%
Average order value
Perth fashion retailer. Post-purchase ascension flow tied to margin tiers, not arbitrary thresholds. Margin lifted alongside revenue.
Case study under NDA
Professional services · $1.4M → $4.2M
$680K
Recovered acquisition margin, year one
Sydney lead-gen services brand at $1.4M revenue. Came in pre-PMF on measurement, scaled to $4.2M over eighteen months on the rebuilt setup. Proof the work compounds when it starts smaller.
Case study under NDA
Solar · $620K starting revenue
+186%
Booked installs, six months
Solar installer at $620K revenue when we started. We rebuilt the lead-to-install attribution, killed two underperforming lead-gen partners, and redirected spend to high-intent search. Install volume nearly tripled at lower CAC.
Case study under NDA
Find your fit
Same engagement model in every market. The framing changes by where you are and what you sell. Pick the entry point that matches your situation.
By location
Sydney HQ. Brisbane office in Hamilton. National remote engagements for the rest.
By channel
The same senior operators who rebuild your measurement run the day-to-day media against it. These are the channel-specific entry points.
By industry
Vertical-specific entry points where the channel mix, conversion event, and pricing reflect the industry's actual economics.
What happens after you book
Step 01 · Within 48 hours
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call which engagement (if any) is the right fit. No pitch deck.
Step 02 · Within 1 week
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Senior operators on day one. Measurement rebuild begins, day-to-day media gets reassigned to our team, and the first set of working sessions lands. Inside two weeks of the strategy call.
Recent writing
Proof, with the working shown
“Profit Geeks rebuilt our sales engine end to end — not just the ad accounts, the systems behind them. Sales are up 140% and we've pushed past $25M, but the part I didn't expect was the operation running leaner than when we were half the size.”
“We were quietly losing about a thousand dollars a week and couldn't see why. They found the leaks, fixed the measurement and the offer, and now we turn over more than $10K in a single day. Same product — a completely different business.”
“We went from scraping two installs a week to running four crews and fifteen-plus jobs a week — north of $10M turnover. They tied the scaling to what we could actually deliver, so growth never broke operations. Booked jobs, not vanity leads.”
“After iOS, our Meta numbers stopped matching the bank and we were quietly writing the gap off as “just tracking.” Profit Geeks rebuilt our measurement server-side and reconciled it back to the P&L — about $1.42M of ad spend in year one turned out to be working all along. First team that showed me the maths instead of a dashboard.”
“We didn’t spend a dollar more on ads. They fixed how we counted a booked job versus a platform “conversion,” cut the wasted spend, and our blended ROAS more than tripled by week twelve — revenue went from $4.8M to $9.1M. Same senior operator on every call. No juniors, no relay race.”
Reasonable questions
01
We've been burned by an agency before.
Most of our intake has. The difference is structural: a senior operator runs your account — not a junior hidden behind a dashboard — and you leave the first call with written findings you own, whether or not we ever work together. No relay race, no account manager translating between you and the people doing the work.
02
How do I know it'll actually work for my business?
You don't yet — and neither do we until we've seen your numbers. That's why the first step is a diagnostic, not a contract. We've documented this in DTC and home services — the case studies show the full working — and run the same playbook in professional services. If the maths isn't there for you, we'll tell you on the call.
03
What if there's nothing worth fixing?
Then you've spent thirty minutes and walked away with a second opinion that cost you nothing. We'd rather say no than take on an engagement we can't earn — we turn away intake that isn't a fit. There's no pitch and no follow-up sales sequence.
04
What does it cost, and what am I signing up for?
One quarterly engagement fee — no per-channel markup, no retainer fluff. The same senior operators handle measurement, media and margin, and scaling is tied to your contribution margin, so spend only climbs when the numbers say it's working. The call is where we scope what that looks like for you.
Next step
A 30-minute strategy session. We look at your stack, your spend, and your attribution. You leave with a written list of what's broken and what to fix first. No deck. No follow-up sales sequence.
