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Profit Geeks
Free audit

Profit Geeks · Sydney & Brisbane · Est. 2016

The performance marketing agency that engineers profit, not clicks.

Founder-led and senior-only. We fix your tracking, then run Google Ads, Meta and search against profit, for a fixed fee that is never a percentage of your spend.

Get my free profit auditSee the results

Andy McMaster, founder. Australia's leading business growth expert.

Revenue influenced since 2016
$3.6B
Blended ROAS by week 12, home services
+312%
Meta match quality, DTC apparel
3.1 → 7.4

Works inside the stack you already run

  • Google Ads
  • Meta
  • GA4
  • Google Tag Manager
  • Shopify
  • HubSpot
  • Salesforce
  • ServiceM8
  • LinkedIn Ads
  • TikTok
  • Klaviyo
  • Looker Studio

Results

Measured against the bank, not the ad platform.

All case studies

Home services · Sydney

+312%

Blended ROAS by week 12

Annual revenue, same ad budget

Booked-job revenue from the CRM, not platform ROAS.

Read the case study

DTC apparel · Melbourne

$1.42M

Ad spend recovered in year one

Meta Event Match Quality, out of 10

Reconciled to the P&L, not the ad platform.

Read the case study

Solar installer

15+

Booked jobs a week, up from 2

Booked jobs a week

In the owner's words: four crews and north of $10M turnover.

In their words

What owners say once the numbers add up.

See the full case studies

Sales +140%, past $25M

“Profit Geeks rebuilt our whole sales engine, and not just the ad accounts. They went after the systems sitting behind them too. Sales are up 140% and we've pushed past $25M. Honestly the bit I didn't see coming was the operation running leaner than it did back when we were half the size.”
Founder, health & safety equipment brand

−$1K/week → $10K+/day

“We were quietly bleeding about a thousand dollars a week and had no idea why. They found the leaks, sorted out the measurement and the offer, and now we'll do more than $10K in a single day. Same product. Completely different business.”
Founder, oral care brand

What we run

Measurement, media and margin, run by one senior team.

A fixed fee for the agreed scope, quoted after the free audit. Never a percentage of your ad spend.

How we price the work
Andy McMaster, founder of Profit Geeks

Who you’ll talk to

Australia's leading business growth expert, on your numbers.

I’m Andy McMaster. I founded Profit Geeks in 2016, after a decade growing Australian ecommerce and B2B businesses through paid acquisition.

Book the audit and you talk to me, not an account manager. You leave knowing where your growth is leaking and what to fix first.

  • Founded Profit Geeks in 2016
  • 10+ years in paid search
  • Google Partner agency
  • Runs every audit himself
Book 30 minutes with AndyAbout Andy

What happens after you book

Three steps. No mystery.

  1. Step 01 · Within 1 business day

    30-minute audit call with Andy

    Andy looks at your real numbers with you: spend, revenue and the attribution gap. He tells you on the call whether the rebuild is worth doing and where it would start. No pitch deck.

  2. Step 02 · Within 1 week

    Written proposal

    Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.

  3. Step 03 · Within 2 weeks

    Engagement starts

    Senior operators from day one. The measurement rebuild starts, we take over day-to-day buying on the channels we can measure, and the first working session lands. Inside two weeks of the call.

Get my free profit audit

Free tools · No signup

Run your own numbers before you talk to anyone.

Start with the tracking check: it reads your site and Tag Manager and shows where conversions slip past Google and Meta.

All free tools

Reasonable questions

What you're probably thinking.

01We've been burned by an agency before.
Most of our intake has. The difference is structural. A senior operator runs your account, not a junior hidden behind a dashboard, and you leave the first call with written findings you own even if we never work together. No relay race, no account manager translating between you and the people doing the work.
02How do I know it'll actually work for my business?
You don't yet, and neither do we until we've seen your numbers. That's why the first step is a diagnostic, not a contract. We've documented this in DTC and home services (the case studies show the full working) and run the same playbook in professional services. If the maths isn't there for you, we'll tell you on the call.
03What if there's nothing worth fixing?
Then you've spent thirty minutes and walked away with a second opinion that cost you nothing. We'd rather say no than take on an engagement we can't earn, so we turn away intake that isn't a fit. There's no pitch and no follow-up sales sequence.
04What does it cost, and what am I signing up for?
A fixed fee for the measurement rebuild, then a fixed fee for ongoing management, both quoted in writing after the call. No per-channel markup and no percentage of your ad spend. The same senior operators handle measurement, media and margin, and scaling is tied to your contribution margin, so spend only climbs when the numbers say it's working.

Recent writing

Notes on attribution, scaling, and where ad budgets quietly die.

19 October 2026

Google Ads Channel Prioritisation for Tradie Campaigns

Google's October 2026 channel prioritisation controls plus Search versus Performance Max query rules, explained for Australian trade businesses running lead gen.

Read  →

1 October 2026

TPB Code of Professional Conduct: Advertising Rules

What tax agents, BAS agents and accountants can say in marketing under the TPB Code, the tax practitioner symbol rules and APES 110, as at October 2026.

Read  →

1 October 2026

AEO vs SEO: Answer Engine Optimisation and llms.txt

Answer engine optimisation (AEO) vs SEO, with our own schema and llms.txt as worked examples, and what Google and AI companies say they actually read.

Read  →

All writing

Next step

Show us the numbers.
We'll show you the leak.

A free 30-minute profit audit. We look at your stack, your spend, and your attribution. You leave with a written list of what's broken and what to fix first. No deck. No follow-up sales sequence.

  • ✓ Written findings you keep
  • ✓ We say no if it isn't a fit
  • ✓ Senior operator, not a junior
Andy McMaster

Andy McMasterFounder

You talk to me on the call, not an account manager.

Get my free profit auditOr, take the Ad Spend Scaling Spreadsheet