Profit Geeks · Sydney · Est. 2019
Growth-focused Australian businesses call us when paid traffic stops working. We rebuild the measurement, run the media against it, and engineer the offer underneath. Three pillars, one engagement, same senior operators on all three. No agency relay race.
30 min · No pitch · Senior operator on the call
Engagement intake, currently open
Revenue influenced
$3.6B
Across paid acquisition, attribution rebuilds, and retention work since 2019.
Who we work with
Growth-
Australian operators, owner-led to mid-market, ready to scale paid acquisition with discipline.
Engagement shape
3 · pillars
Measurement rebuilt, media run, margin engineered. One quarterly fee. Same senior operators on all three.
What we do
Most agencies sell media. Most consultancies sell strategy. We sell the outcome, measurement, media, and margin together. Same team does all three; that's the only way the work actually compounds.
01
When Meta reports 20x what your CRM does, the platform isn't lying, the data is. Server-side measurement, deduplication, and reporting that reconciles to the bank. The foundation everything else compounds on.
02
The same senior operators who rebuild your measurement run the day-to-day spend against it. Google, Meta, lead-gen partners, the lot. We refuse to run media we can't measure, that's the whole pitch.
03
Six pillars worked in sequence: Pull, Record, Optimise, Funnel, Increase, Turn. We earn the spend allocation by fixing the offer architecture and the funnel underneath, not just the ad creative.
Method
Each pillar fixes a specific failure mode we see in growth-focused operators. We work them in sequence because skipping early ones makes later work harder, not easier.
01 / 06
P
Pull traffic
Channel mix balanced for unit economics, not vanity volume. We add platforms when the math says scale, and shut them off when it doesn't.
Outcome
3.2x
Avg blended ROAS at maturity
02 / 06
R
Record
Server-side GTM, Meta CAPI, and offline conversion uploads wired to your CRM. The reports stop disagreeing.
Outcome
+47%
Recovered match rate post-iOS
03 / 06
O
Optimise
We work the funnel where the leak is, not where it's fashionable. Often it's the offer or the form, rarely the headline font.
Outcome
41%
Avg ad spend recovered, year one
04 / 06
F
Funnel
Ascension paths matched to margin. AOV lifts you can attribute to a step, not a launch week.
Outcome
+38%
Avg AOV across cohorts
05 / 06
I
Increase retention
Retention is a margin lever, not a discount programme. We rebuild the post-purchase experience around it.
Outcome
2.1x
Avg LTV after retention rebuild
06 / 06
T
Turn up scale
Scaling rules tied to contribution margin and payback. The brake pedal is as important as the accelerator.
Outcome
$0
Monthly retainer fluff
Case studies
We won’t run media on broken data.
The Profit Geeks operating principle
Outcomes
Four engagements, anonymised at client request. Where verifiable, the case study is linked. Where not, the brief and the result are described as the client allowed.
B2B SaaS · $6.4M ARR
−63%
Cost per qualified lead
Brisbane B2B SaaS. We killed three platforms, rebuilt one, and rewrote the qualification funnel. Sales cycle compressed by 22 days.
Case study under NDA
Apparel · $7.9M revenue
+38%
Average order value
Perth fashion retailer. Post-purchase ascension flow tied to margin tiers, not arbitrary thresholds. Margin lifted alongside revenue.
Case study under NDA
Professional services · $1.4M → $4.2M
$680K
Recovered acquisition margin, year one
Sydney lead-gen services brand at $1.4M revenue. Came in pre-PMF on measurement, scaled to $4.2M over eighteen months on the rebuilt setup. Proof the work compounds when it starts smaller.
Case study under NDA
Solar · $620K starting revenue
+186%
Booked installs, six months
Solar installer at $620K revenue when we started. We rebuilt the lead-to-install attribution, killed two underperforming lead-gen partners, and redirected spend to high-intent search. Install volume nearly tripled at lower CAC.
Case study under NDA
Find your fit
Same engagement model in every market. The framing changes by where you are and what you sell. Pick the entry point that matches your situation.
By location
Sydney HQ. Brisbane office in Hamilton. National remote engagements for the rest.
By channel
The same senior operators who rebuild your measurement run the day-to-day media against it. These are the channel-specific entry points.
By industry
Vertical-specific entry points where the channel mix, conversion event, and pricing reflect the industry's actual economics.
What happens after you book
Step 01 · Within 48 hours
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call which engagement (if any) is the right fit. No pitch deck.
Step 02 · Within 1 week
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Senior operators on day one. Measurement rebuild begins, day-to-day media gets reassigned to our team, and the first set of working sessions lands. Inside two weeks of the strategy call.
Recent writing
Next step
A 30-minute strategy session. We look at your stack, your spend, and your attribution. You leave with a written list of what's broken and what to fix first. No deck. No follow-up sales sequence.
Engagement intake, currently open