Profit Geeks · Sydney · Est. 2019
Australian businesses doing $2M to $20M call us when paid traffic stops working. We rebuild the attribution, fix the funnel, and scale what's actually profitable. No agency theatre. No retainers padded with reporting.
1 of 2 Q2 2026 spot remaining
Revenue influenced
$3.6B
Across paid acquisition, attribution rebuilds, and retention work since 2019.
Operating range
$2M / $20M
Annual revenue. Where in-house teams hit the ceiling and agencies stop being honest.
Engagement model
2 / quarter
We take two new clients per quarter. Limited capacity is how we keep the work honest.
What we do
Every engagement starts with the question: what does the next dollar of spend actually do for margin? Then we work backwards from there.
01
When Facebook reports 20x what your CRM does, the platform is not lying. The data is. We rebuild the measurement so the reports stop disagreeing.
02
A diagnostic of every event, every tag, every consent rule. We tell you what's broken, what's double-counted, and what to do about it. In writing.
03
A six-pillar engagement that runs from acquisition through retention. We work in sequence because skipping pillars one to three breaks pillars four to six.
Method
Each pillar fixes a specific failure mode we see in $2M to $20M operators. We work them in sequence because skipping early ones makes later work harder, not easier.
01 / 06
P
Pull traffic
Channel mix balanced for unit economics, not vanity volume. We add platforms when the math says scale, and shut them off when it doesn't.
Outcome
3.2x
Avg blended ROAS at maturity
02 / 06
R
Record
Server-side GTM, Meta CAPI, and offline conversion uploads wired to your CRM. The reports stop disagreeing.
Outcome
+47%
Recovered match rate post-iOS
03 / 06
O
Optimise
We work the funnel where the leak is, not where it's fashionable. Often it's the offer or the form, rarely the headline font.
Outcome
41%
Avg ad spend recovered, year one
04 / 06
F
Funnel
Ascension paths matched to margin. AOV lifts you can attribute to a step, not a launch week.
Outcome
+38%
Avg AOV across cohorts
05 / 06
I
Increase retention
Retention is a margin lever, not a discount programme. We rebuild the post-purchase experience around it.
Outcome
2.1x
Avg LTV after retention rebuild
06 / 06
T
Turn up scale
Scaling rules tied to contribution margin and payback. The brake pedal is as important as the accelerator.
Outcome
$0
Monthly retainer fluff
Case studies
Outcomes
Four engagements, anonymised at client request. Where verifiable, the case study is linked. Where not, the brief and the result are described as the client allowed.
Home services · $4.8M revenue
+312%
Blended ROAS
Sydney home services brand. Eight weeks of attribution rebuild and offer restructuring before any media spend changed.
DTC ecommerce · $11.2M revenue
$1.42M
Recovered ad spend, year one
Melbourne ecommerce DTC brand. iOS 14.5 had cratered Facebook attribution. Server-side rebuild restored 71% of lost match quality.
B2B SaaS · $6.4M ARR
−63%
Cost per qualified lead
Brisbane B2B SaaS. We killed three platforms, rebuilt one, and rewrote the qualification funnel. Sales cycle compressed by 22 days.
Case study under NDA
Apparel · $7.9M revenue
+38%
Average order value
Perth fashion retailer. Post-purchase ascension flow tied to margin tiers, not arbitrary thresholds. Margin lifted alongside revenue.
Case study under NDA
Recent writing
Next step
A 30-minute strategy session. We look at your stack, your spend, and your attribution. You leave with a written list of what's broken and what to fix first. No deck. No follow-up sales sequence.
1 of 2 Q2 2026 spot remaining