Lead generation consultancy · B2B · Services · Australia
A lead generation consultancy that scores on booked deals, not form fills.
Most lead-gen agencies report form submissions and call it a result. Booked revenue is the number that matters. We rebuild the measurement layer so the CRM-side conversion (qualified lead, booked deal, paid invoice) is what optimises your ad spend, not the front-of-funnel form.
1 of 2 Q2 2026 spot remaining
$3.6B
Revenue influenced across paid acquisition since 2019
+18%
Median Google revenue recovery via offline conversion uploads
2 / qtr
New clients accepted per quarter
Context
Why Australian operators bring us into lead generation work.
Most operators we meet are running lead-gen funnels that produce form submissions but cannot tell you which channel is producing the booked deals. The CRM has the booking. The ad platform has the click. Nothing connects the two. Spend decisions get made on form-fill counts and the unit economics drift.
The fix is not more leads. It is better signal back to the platforms that buy them. Once Google Ads (or Meta) is optimising against booked deals via offline conversion uploads from your CRM, the optimiser does most of the heavy lifting. Cost per booked deal usually drops by 20 to 40 percent inside a quarter.
We rebuild the connection first. The lead-gen agency or in-house operator runs the campaigns. We sit on a weekly call cadence to align the system as the data improves.
Deliverables
What we deliver on a lead-generation engagement.
01
Server-side measurement on your domain. Form submissions, phone calls, online bookings, and CRM-side conversions unified through one event layer.
02
Offline conversion uploads from the CRM into Google Ads and Meta. Booked deals (or qualified leads, or paid invoices) become the optimisation target, not the form fill.
03
Lead-quality scoring tied back to source. The optimiser learns which channels and audiences produce booked revenue, not just leads.
04
Reporting layer in Looker Studio that ties spend to booked revenue. Cost per qualified lead and cost per booked deal, monthly, by source.
05
Funnel-leak diagnostic across the path from form submission to booking. Most operators are losing 30 to 60 percent of qualified leads in handover gaps; we find them.
06
Documented playbook for the in-house team or your existing lead-gen agency.
Side by side
How a lead-generation consultancy differs from a lead-gen agency.
Typical lead-generation agency
- Optimises against form-fills
- Reports cost per lead from the ad platform
- Browser pixel, no CRM connection
- Buys traffic; quality is your problem
- Monthly retainer with vague deliverables
Profit Geeks
- Optimises against booked deals or qualified leads
- Reports cost per booked deal reconciled to CRM
- Server-side, CRM-anchored measurement
- Buys traffic the CRM has confirmed converts
- Fixed-scope rebuild with a hard end-date
Who this is for
- Australian B2B, SaaS, services, or trades operator, $2M to $20M annual revenue
- $20K+ monthly paid acquisition spend, mostly Google or LinkedIn for B2B, Meta or Google for services
- CRM in place (HubSpot, Salesforce, Pipedrive, ActiveCampaign, ServiceM8, Tradify, Airtable)
- Team capable of operating the rebuilt setup after handover
Who it isn't
- Looking for someone to run lead-gen campaigns day-to-day
- Sub-$2M revenue trying to scale lead-gen before the offer is proven
- Already have offline conversion uploads from your CRM running cleanly
- Need a complete sales-team rebuild (this is acquisition, not sales process design)
Proof, in numbers
Numbers from typical lead-generation engagements.
Aggregated across our last eight lead-gen-anchored engagements (mix of B2B SaaS, professional services, and trades). Specific outcomes are documented in the case studies; the figures here are typical-result ranges.
20-40%
Typical cost-per-booked-deal reduction in quarter one
+18%
Median Google revenue recovery via offline uploads
Under 5%
Platform-vs-CRM revenue gap we will not cut over below
From $28K
Standalone Attribution Fix engagement covering the rebuild
Frequently asked
What operators ask before booking the call.
What is a lead generation agency?
A lead generation agency runs paid campaigns to produce form submissions, phone calls, or online bookings for businesses that sell to other businesses or where the conversion happens off-platform. Most lead-gen agencies in Australia report form-fills as the headline metric. The result is spend optimised against the cheapest leads rather than the leads most likely to convert into revenue.
What does B2B lead generation actually involve?
Three layers: traffic acquisition (typically Google search, LinkedIn, or content syndication for B2B), conversion infrastructure (landing pages, forms, qualification flows), and CRM-side qualification and routing. We work the third layer hardest because it is where most of the lift comes from once the first two are in place.
Do you take on managed-service lead-gen retainers?
No. We architect the measurement and the strategy. Your in-house operator or existing lead-gen agency runs day-to-day. About a third of clients ask us to recommend a delivery agency at the end of the engagement; we keep a short list we trust.
How long until offline conversion uploads improve performance?
Three to six weeks. The platform optimisers (Google's Smart Bidding and Meta's algorithm) need a meaningful sample of booked-deal events to recalibrate. By week six, cost per booked deal is typically down 20 to 40 percent versus the pre-rebuild baseline; by month three, the system is operating off booked-revenue signal, not form-fill signal.
What CRMs have you connected before?
HubSpot, Salesforce, Pipedrive, ActiveCampaign, Zoho, Insightly, Airtable, ServiceM8, Tradify, and a few custom Rails or Django apps. The architecture is the same; the per-platform implementation varies. If your CRM is not on this list, we will scope the integration work in the strategy session.
How is the engagement priced?
Standalone lead-generation rebuilds run from $28K AUD as part of an Attribution Fix engagement (which also covers the cross-platform deduplication). The full PROFIT framework engagement is from $58K AUD. Fixed-scope, billed in two instalments, written proposal after the strategy session.
Next step
Two new clients per quarter across all engagements.
If your lead-gen funnel produces enquiries you cannot trace back to the channel that paid for them, the next step is a 30-minute strategy session. Bring your CRM lead report and your last month of ad spend. We will tell you in writing where the booked-deal signal is breaking.