Marketing consultant & growth consultancy · Melbourne · VIC
A growth consultancy serving Melbourne operators doing $2M to $20M.
Sydney-based, working with Melbourne brands every week. We fix the attribution that iOS broke, rebuild the funnel that doesn't convert, and scale what already does.
1 of 2 Q2 2026 spot remaining
$1.42M
Recovered for one Melbourne DTC client, year one
16wk
Sample engagement length
+71%
Attribution match quality restored
Local context
What's specific about Melbourne mid-market.
Melbourne's $2M to $20M segment is heavy on DTC ecommerce, hospitality groups, and B2B services. The DTC operators we meet have all been through the same arc: built on Meta in 2018-2020, hammered by iOS 14.5 in 2021, never quite recovered. Reports look fine in isolation, off by 20% to 40% when cross-checked.
Hospitality and B2B services have a different problem: the acquisition channel works (often Google search and referral), but the funnel after the click is leaky. Form submissions go nowhere fast, and the CRM does not pass conversion data back to the ad platforms.
In both cases, the fix starts with measurement, not media buying.
Who this is for
- $2M to $20M annual revenue, currently spending on paid acquisition
- Reports from Meta, Google, and the CRM that don't agree on the numbers
- An owner or operator who wants the work explained, not delivered behind a curtain
- Willingness to leave channels on hold for two to four weeks while the data stabilises
Who this is not for
- Sub-$1M revenue trying to fix attribution before the offer works
- Looking for a managed-service ads agency that runs your account
- Fixed monthly retainer with vague deliverables (we don't sell that)
- Need it done in three weeks for a launch (this isn't that kind of work)
How the work runs
Four steps. Roughly twelve weeks.
01 / 04
Week 1
Diagnostic
Read-only audit of every channel, every event, every consent rule. We hand back a written report with a prioritised list of what to fix and what to leave alone.
02 / 04
Weeks 2 to 4
Rebuild
Server-side GTM, Meta CAPI, Google enhanced conversions. Built in staging first. Cut over during a low-traffic window with old and new running side-by-side until verified.
03 / 04
Weeks 5 to 10
Optimise
We work the funnel where the leak is. Often that is the offer or the qualification flow, rarely the headline font. Every change is measured against contribution margin.
04 / 04
Weeks 11 to 12
Handover
Full documented playbook for the in-house team. Standing call once a quarter for six months, included.
Working with us in Melbourne
We're in Melbourne every fortnight.
On-site sessions in Melbourne are scheduled fortnightly. CBD, Richmond, and Cremorne are the usual offices. Travel from Sydney is included for engagements that warrant it. Most weekly working calls run on Google Meet.
Frequently asked
- Do we need to be in the same city?
- No. We work nationally. Most engagements run on a weekly call cadence with shared documents in between. We'll come on-site if it helps the work, paid travel separate.
- What size business do you actually take?
- Annual revenue between $2M and $20M. Below that, the engagement is too expensive for the lift. Above that, you usually need a different shape of help than we sell.
- How is pricing structured?
- Fixed-scope quarterly engagements. The number depends on the breadth of work. We send a written proposal after the strategy session. No hourly billing, no retainer drift.
- What if our ad spend is lower than $20K a month?
- Then the attribution piece may not be worth our fee. Take the Scale Guide and the Profit Audit instead. Come back when the spend justifies the rebuild.
Next step
Show us the Melbourne numbers. We'll show you the leak.
A 30-minute call. We look at your stack, your spend, and your attribution. You leave with a written list of what to fix first.