Marketing consultant & growth consultancy · Sydney · NSW
A Sydney-based growth consultancy for $2M to $20M operators.
We're based in Sydney. Most of our clients are too. We rebuild attribution, fix tracking, and scale what's actually profitable, for businesses that have outgrown a managed-service ads agency.
1 of 2 Q2 2026 spot remaining
$3.6B
Revenue influenced, all engagements since 2019
12wk
Standard PROFIT framework engagement length
2/qtr
New clients accepted per quarter
Local context
What's specific about scaling in Sydney.
Sydney's mid-market has more competing acquisition channels than any other Australian city. Meta, Google, LinkedIn for B2B, Domain and realestate.com.au for property-adjacent businesses, and a long tail of vertical platforms (hipages, Service Seeking, Oneflare, Open Agent). The result is a CAC that drifts upward every year while attribution gets noisier.
Most operators we meet here are spending between $40K and $250K a month on paid traffic. Most of them have an in-house performance team of one to three. Most have been through at least two agencies. The pattern is consistent: the first agency built something that worked, the second one inherited it and let it rot, and now nobody can answer which dollar is making the next one.
The fix is rarely a new platform. It's almost always rebuilding the measurement layer underneath, then working out which of the existing channels deserves more budget and which deserves none.
Who this is for
- $2M to $20M annual revenue, currently spending on paid acquisition
- Reports from Meta, Google, and the CRM that don't agree on the numbers
- An owner or operator who wants the work explained, not delivered behind a curtain
- Willingness to leave channels on hold for two to four weeks while the data stabilises
Who this is not for
- Sub-$1M revenue trying to fix attribution before the offer works
- Looking for a managed-service ads agency that runs your account
- Fixed monthly retainer with vague deliverables (we don't sell that)
- Need it done in three weeks for a launch (this isn't that kind of work)
How the work runs
Four steps. Roughly twelve weeks.
01 / 04
Week 1
Diagnostic
Read-only audit of every channel, every event, every consent rule. We hand back a written report with a prioritised list of what to fix and what to leave alone.
02 / 04
Weeks 2 to 4
Rebuild
Server-side GTM, Meta CAPI, Google enhanced conversions. Built in staging first. Cut over during a low-traffic window with old and new running side-by-side until verified.
03 / 04
Weeks 5 to 10
Optimise
We work the funnel where the leak is. Often that is the offer or the qualification flow, rarely the headline font. Every change is measured against contribution margin.
04 / 04
Weeks 11 to 12
Handover
Full documented playbook for the in-house team. Standing call once a quarter for six months, included.
Working with us in Sydney
We can be in your office on the same day.
Our base is in the Sydney CBD. For Sydney clients, on-site working sessions are part of the engagement at no extra charge. We've worked with brands in Surry Hills, North Sydney, Parramatta, Manly, and the inner west. Travel further afield (the Central Coast, Wollongong) is paid separately.
Frequently asked
- Do we need to be in the same city?
- No. We work nationally. Most engagements run on a weekly call cadence with shared documents in between. We'll come on-site if it helps the work, paid travel separate.
- What size business do you actually take?
- Annual revenue between $2M and $20M. Below that, the engagement is too expensive for the lift. Above that, you usually need a different shape of help than we sell.
- How is pricing structured?
- Fixed-scope quarterly engagements. The number depends on the breadth of work. We send a written proposal after the strategy session. No hourly billing, no retainer drift.
- What if our ad spend is lower than $20K a month?
- Then the attribution piece may not be worth our fee. Take the Scale Guide and the Profit Audit instead. Come back when the spend justifies the rebuild.
Next step
Show us the Sydney numbers. We'll show you the leak.
A 30-minute call. We look at your stack, your spend, and your attribution. You leave with a written list of what to fix first.