Google Ads consultancy · Agency · Management · Australia
A Google Ads consultancy that scales spend on revenue, not clicks.
Most Google Ads agencies sell account management. We rebuild the measurement layer Google Ads sits on top of: server-side enhanced conversions, offline conversion uploads from your CRM, deduplication against orders. Then we work with whoever runs the day-to-day buying to align spend to contribution margin.
1 of 2 Q2 2026 spot remaining
$3.6B
Revenue influenced across paid acquisition since 2019
8 to 18%
Typical attributable revenue recovered, year one
2 / qtr
New clients accepted per quarter
Context
Why Australian operators bring us into Google Ads work.
Most operators we meet have a Google Ads account that runs. Conversions are reported. Click costs are tracked. The dashboard looks fine. The problem surfaces when the CFO compares the Google-attributed revenue against the bank: somewhere between a 15 and 50 percent gap, depending on how long since the last audit and whether enhanced conversions are configured.
Google Ads' optimiser is genuinely good at the job it has, but it relies on the conversion signal you feed it. Conversion modelling and Smart Bidding both decay quickly when the underlying signal is missing or noisy. Most accounts are operating at a fraction of the platform's capability because the measurement layer is degraded.
We rebuild the conversion layer first (enhanced conversions, offline uploads, deduplication, consent), then sit alongside whoever runs the day-to-day account to align spend to contribution margin instead of platform-reported ROAS.
Deliverables
What we deliver on a Google Ads engagement.
01
Server-side enhanced conversions configured properly. Hashed first-party data passed via gtag and via the server-side container. No browser-only fallbacks.
02
Offline conversion uploads from your CRM into Google Ads. Booked deals, paid invoices, qualified leads — whichever conversion event matters more than the form-fill.
03
Conversion deduplication against order or lead IDs. No more double-counted purchases inflating Smart Bidding's signal.
04
Reconciliation layer in Looker Studio that ties Google-reported revenue to bank-anchored revenue. Monthly variance flagged.
05
Strategic alignment with whoever runs the day-to-day buying (in-house or your existing PPC agency). We do not run accounts day-to-day; we architect the system the team operates.
06
Documented playbook and a six-month post-engagement quarterly review at no extra cost.
Side by side
How a Google Ads consultancy differs from a Google Ads agency.
Typical Google Ads agency
- Manages your account day-to-day for a retainer
- Reports platform-attributed conversions
- Browser-only pixel, no enhanced conversions
- Optimises against ROAS reported in the platform
- Sells hours of account-manager time
Profit Geeks
- Architects the measurement; you keep account control
- Reports contribution-margin ROAS reconciled to CRM
- Server-side enhanced conversions plus offline uploads
- Optimises against the dollar that lands in the bank
- Sells fixed-scope rebuilds with a hard end-date
Who this is for
- Australian operator, $2M to $20M annual revenue, $20K+ monthly Google Ads spend
- Reports from Google Ads that have stopped agreeing with the CRM or the bank
- Have an in-house Google Ads operator or existing PPC agency to handle day-to-day buying
- Want enhanced conversions and offline uploads done properly, not skipped
Who it isn't
- Looking for a Google Ads agency to manage your account day-to-day
- Sub-$2M revenue trying to scale Google before the offer is proven
- Already running clean enhanced conversions plus offline uploads with reconciliation
- Need a fix in three weeks for a launch (this work runs six to ten weeks)
Proof, in numbers
Numbers from typical Google Ads engagements.
Aggregated across our last 12 Google-Ads-anchored engagements (mix of ecommerce and lead-gen). Specific outcomes are documented in the case studies; the figures here are typical-result ranges.
Under 5%
Google-vs-CRM revenue gap we will not cut over below
+18%
Median Google Ads revenue recovery via enhanced conversions + offline
6-10 wk
Typical Google Ads measurement rebuild engagement
From $28K
Standalone Attribution Fix engagement covering Google, Meta, and CRM
Frequently asked
What operators ask before booking the call.
Are you a Google Ads agency or a Google Ads consultant?
Consultant. We architect the measurement and the strategy. Your in-house team or existing PPC agency runs the account day-to-day. About a third of clients ask us to recommend a Google-buying agency at the end of the engagement; we keep a short list we trust.
Do you do Google Ads management or campaign building?
Limited campaign building inside the engagement when the existing account structure does not support the measurement we are putting in. Day-to-day campaign management is left to the in-house operator or the existing buying agency. We sit on a weekly call cadence with whoever it is.
How long does a Google Ads measurement rebuild take?
Six to ten weeks. Week one is diagnostic, weeks two to four are the staging build (enhanced conversions, offline uploads, deduplication), week five is cutover with old and new running side-by-side, weeks six to ten are stabilisation and the reporting handover.
What is the difference between standard conversion tracking and enhanced conversions?
Standard conversion tracking sends an anonymous event when the conversion fires. Enhanced conversions also sends hashed first-party data (email, phone) which Google uses to attribute conversions that standard tracking misses (typically 5 to 20 percent more attributed conversions). Almost no account we audit has enhanced conversions configured properly server-side.
What if our CRM is not connected to Google Ads at all?
That is the single highest-leverage move we make on most engagements. Connecting the CRM means Google Ads can optimise against booked deals or paid invoices, not just form submissions. The typical revenue recovery from offline conversion uploads alone is 8 to 15 percent.
How is the engagement priced?
Standalone Google Ads measurement work runs from $28K AUD as part of an Attribution Fix engagement (which also covers Meta and the CRM). The full PROFIT framework engagement is from $58K AUD. We send a written proposal with the actual fixed number after the strategy session.
Next step
Two new clients per quarter across all engagements.
If your Google Ads account reports clean and the CFO does not believe it, the next step is a 30-minute strategy session. Bring a Google Ads dashboard, the matching CRM revenue, and one number you would not want to defend in a finance meeting.