How much attributable revenue does the rebuild typically recover?

On most engagements we see Event Match Quality move from the 3.0–5.0 band into the 7.0–8.5 band over six to eight weeks. Combined with consent stack repairs and ad-blocker bypass, that's typically 8 to 18 percent of attributable revenue recovered in year one. At $40K monthly spend, 12 percent recovery is roughly $58K of incremental attributable revenue.

How long does an Attribution Fix take from kickoff to live?

Six to ten weeks. Week one is diagnostic. Weeks two to four are server-side build in staging. Week five is cutover with both old and new running side-by-side. Weeks six to ten are stabilisation, consent reconfiguration, and reporting handover.

Will it cause downtime to the existing tracking?

No. The new stack is built in staging and runs in parallel with the existing setup for at least seven days before the cutover. We only switch off the old setup once reconciliation is within five percent of the CRM. Most engagements need a second pass on deduplication to reach that threshold.

Do we need to be on a specific ecommerce or CRM platform?

No. We've shipped the rebuild on Shopify, BigCommerce, WooCommerce, headless commerce, custom Rails apps, and lead-gen funnels backed by HubSpot, Salesforce, Pipedrive, and Airtable. The architecture is the same; the implementation per platform varies.

Yes. Mutual NDA is standard. We sign before the strategy session if you'd prefer to share specifics on the call.

What happens after the engagement ends?

We hand over a written playbook for the in-house team and run a quarterly check-in for six months at no extra cost. After that, you're operating it. We don't do open-ended retainers.

Do you do the media buying?

Yes, inside engagements where we also own the measurement underneath. The same senior operators who rebuild your measurement run the day-to-day media against it (Google, Meta, the lot). We won't run media on broken data, and we won't hand the buying to a generalist agency that can't see contribution margin. After the engagement closes, the in-house team operates the documented playbook.

Can we just do the diagnostic without committing further?

Yes. The Tracking Audit is a standalone engagement. About a third of clients run that first, then decide whether to take on the larger work.

Are you based in Australia?

Yes. Sydney HQ with a Brisbane office in Hamilton. Our clients are growth-focused Australian operators across the revenue spectrum.

How is the engagement billed?

Fixed-scope, billed in two instalments. First on engagement start, second on delivery. We do not invoice retainers and we do not lock you into a multi-year commitment.

Service · Attribution Fix

Fix attribution. Trust the reports again.

When Facebook reports 20x what your CRM does, the platform isn't lying. The data is. We rebuild the measurement so the reports stop disagreeing, and so the people in your finance meetings stop arguing about which dashboard to look at.

Book a strategy session See pricing

30 min · No pitch · Senior operator on the call

Engagement intake, currently open

What it is

Server-side measurement, rebuilt from first-party data.

Attribution Fix is a focused six- to ten-week engagement. We rebuild your measurement stack from the ground up: server-side tagging, Meta CAPI, Google Ads enhanced conversions, offline conversion uploads from your CRM, consent reconfiguration, and end-to-end deduplication using order or lead IDs.

Every change is built in staging first. We cut over during a low-traffic window with the old and new systems running in parallel for at least seven days. Nothing goes live until reconciliation is within 5%.

The output is a measurement layer that your reports actually agree on. CFO can read the dashboard without asking which version is real. Performance team can make spend decisions on numbers that match the bank statement.

Fig. 02 · Server-side data flow we deploy on engagement. Browser events and CRM signals enter the server container, are deduplicated and consent-checked, then forwarded to the ad platforms and reporting layer.

Who this is for

Growth-focused Australian operator currently spending $20K+ per month on paid acquisition
Reports from Meta, Google, and the CRM that disagree on conversions, revenue, or both
Already lost meaningful match quality after iOS 14.5 and never fully recovered
Have an in-house performance person or team to operate the rebuilt system afterwards

Who this is not for

Below $2M revenue or under $20K monthly spend (the rebuild cost outweighs the lift)
Want media management without rebuilt measurement underneath (we won't take that engagement)
Need a fix in two weeks (this work runs six to ten weeks, properly)
Still figuring out the offer or the funnel (fix that first, then the measurement)

Deliverables

What you actually get.

01 / 06

Server-side GTM container

Cloud-hosted server container, deployed and configured
All client events forwarded server-side
Custom variables for first-party data hashing

02 / 06

Meta CAPI implementation

Event Match Quality target: 7.0 or higher
Hashed email, phone, FBP, FBC, IP on every event
Order ID deduplication against the pixel

03 / 06

Google Ads enhanced conversions

First-party data passed via gtag and server-side
Offline conversion imports from your CRM
Conversion modelling enabled where appropriate

04 / 06

Consent layer reconfiguration

OneTrust / Cookiebot / Iubenda audit and rewrite
Server-side calls correctly classified under marketing consent
Banner copy rewritten to lift opt-in rate

05 / 06

Reporting reconciliation

Looker Studio dashboard tying ad-platform data to CRM
Daily reconciliation report with variance flags
Documented reconciliation method (so the CFO can audit it)

06 / 06

Written playbook and handover

Tag inventory, naming conventions, change-management process
Two-hour handover session with the in-house team
Quarterly check-in for six months, included

Timeline

Week 1
Diagnostic. Tag inventory, consent audit, reconciliation gap quantified.
Weeks 2 to 4
Server-side stack built in staging. No live changes.
Week 5
Cutover. Old and new running side-by-side for verification.
Weeks 6 to 8
Consent reconfiguration, deduplication, reconciliation tightened.
Weeks 9 to 10
Reporting layer, handover, playbook delivered.

Pricing

Fixed-scope pricing. No retainer drift.

We send a written proposal after the strategy session. Scope depends on the size of your stack, the number of platforms in use, and the state of your CRM integration. Most engagements land between $28K and $48K AUD, billed in two instalments.

From $28K AUD

Fixed scope. Written proposal after the strategy session.

Frequently asked

How much attributable revenue does the rebuild typically recover?: On most engagements we see Event Match Quality move from the 3.0–5.0 band into the 7.0–8.5 band over six to eight weeks. Combined with consent stack repairs and ad-blocker bypass, that's typically 8 to 18 percent of attributable revenue recovered in year one. At $40K monthly spend, 12 percent recovery is roughly $58K of incremental attributable revenue.
How long does an Attribution Fix take from kickoff to live?: Six to ten weeks. Week one is diagnostic. Weeks two to four are server-side build in staging. Week five is cutover with both old and new running side-by-side. Weeks six to ten are stabilisation, consent reconfiguration, and reporting handover.
Will it cause downtime to the existing tracking?: No. The new stack is built in staging and runs in parallel with the existing setup for at least seven days before the cutover. We only switch off the old setup once reconciliation is within five percent of the CRM. Most engagements need a second pass on deduplication to reach that threshold.
Do we need to be on a specific ecommerce or CRM platform?: No. We've shipped the rebuild on Shopify, BigCommerce, WooCommerce, headless commerce, custom Rails apps, and lead-gen funnels backed by HubSpot, Salesforce, Pipedrive, and Airtable. The architecture is the same; the implementation per platform varies.
Do you sign an NDA?: Yes. Mutual NDA is standard. We sign before the strategy session if you'd prefer to share specifics on the call.
What happens after the engagement ends?: We hand over a written playbook for the in-house team and run a quarterly check-in for six months at no extra cost. After that, you're operating it. We don't do open-ended retainers.
Do you do the media buying?: Yes, inside engagements where we also own the measurement underneath. The same senior operators who rebuild your measurement run the day-to-day media against it (Google, Meta, the lot). We won't run media on broken data, and we won't hand the buying to a generalist agency that can't see contribution margin. After the engagement closes, the in-house team operates the documented playbook.
Can we just do the diagnostic without committing further?: Yes. The Tracking Audit is a standalone engagement. About a third of clients run that first, then decide whether to take on the larger work.
Are you based in Australia?: Yes. Sydney HQ with a Brisbane office in Hamilton. Our clients are growth-focused Australian operators across the revenue spectrum.
How is the engagement billed?: Fixed-scope, billed in two instalments. First on engagement start, second on delivery. We do not invoice retainers and we do not lock you into a multi-year commitment.

What happens after you book

Three steps. No mystery.

Step 01 · Within 48 hours
30-minute strategy call
A senior operator on the call. We look at your real numbers, spend, revenue, attribution gap, and tell you on the call which engagement (if any) is the right fit. No pitch deck.
Step 02 · Within 1 week
Written proposal
Fixed scope, fixed number, written up. The proposal names deliverables, timeline, the people involved, and the price. No hourly billing, no retainer drift.
Step 03 · Within 2 weeks
Engagement starts
Senior operators on day one. Measurement rebuild begins, day-to-day media gets reassigned to our team, and the first set of working sessions lands. Inside two weeks of the strategy call.

Next step

Reports still arguing? Let's see how bad.

A 30-minute call. We look at three of your dashboards side-by-side and tell you, in writing, where the numbers are diverging and what it would cost to fix.

Book a strategy session Read the case studies