Marketing consultant & growth consultancy · Adelaide · SA
Growth work for Adelaide and South Australian operators.
Adelaide brands doing $2M to $20M call us when the in-house team has hit the ceiling and the local agencies have run out of ideas. We rebuild attribution, fix funnels, and scale paid acquisition.
1 of 2 Q2 2026 spot remaining
$3.6B
Revenue influenced since 2019
12-14wk
Adelaide engagement length
Monthly
On-site cadence (travel included)
Local context
What's specific about Adelaide mid-market.
Adelaide's $2M to $20M operators we work with are weighted toward food and beverage DTC, viticulture-adjacent ecommerce, B2B services into the local government and defence sector, and lifestyle brands. Total addressable market is smaller than Sydney or Melbourne, which puts a hard ceiling on how much you can spend before efficiency drops.
That ceiling matters. Several brands we've worked with were spending toward it without realising and seeing diminishing returns blamed on the platforms rather than on saturation. The fix in those cases was less about rebuilding measurement and more about reallocating budget into expansion markets (national, not just SA).
The other common pattern is a small in-house team trying to do everything. Strategy, buying, creative, reporting, all in one or two people. The PROFIT framework engagement is partly about giving them a written playbook so they're not reinventing it every quarter.
Who this is for
- $2M to $20M annual revenue, currently spending on paid acquisition
- Reports from Meta, Google, and the CRM that don't agree on the numbers
- An owner or operator who wants the work explained, not delivered behind a curtain
- Willingness to leave channels on hold for two to four weeks while the data stabilises
Who this is not for
- Sub-$1M revenue trying to fix attribution before the offer works
- Looking for a managed-service ads agency that runs your account
- Fixed monthly retainer with vague deliverables (we don't sell that)
- Need it done in three weeks for a launch (this isn't that kind of work)
How the work runs
Four steps. Roughly twelve weeks.
01 / 04
Week 1
Diagnostic
Read-only audit of every channel, every event, every consent rule. We hand back a written report with a prioritised list of what to fix and what to leave alone.
02 / 04
Weeks 2 to 4
Rebuild
Server-side GTM, Meta CAPI, Google enhanced conversions. Built in staging first. Cut over during a low-traffic window with old and new running side-by-side until verified.
03 / 04
Weeks 5 to 10
Optimise
We work the funnel where the leak is. Often that is the offer or the qualification flow, rarely the headline font. Every change is measured against contribution margin.
04 / 04
Weeks 11 to 12
Handover
Full documented playbook for the in-house team. Standing call once a quarter for six months, included.
Working with us in Adelaide
Monthly visits to Adelaide CBD.
Monthly on-site working sessions, usually around Rundle Mall or North Adelaide. Travel is included in the engagement. Weekly calls on Google Meet between visits.
Frequently asked
- Do we need to be in the same city?
- No. We work nationally. Most engagements run on a weekly call cadence with shared documents in between. We'll come on-site if it helps the work, paid travel separate.
- What size business do you actually take?
- Annual revenue between $2M and $20M. Below that, the engagement is too expensive for the lift. Above that, you usually need a different shape of help than we sell.
- How is pricing structured?
- Fixed-scope quarterly engagements. The number depends on the breadth of work. We send a written proposal after the strategy session. No hourly billing, no retainer drift.
- What if our ad spend is lower than $20K a month?
- Then the attribution piece may not be worth our fee. Take the Scale Guide and the Profit Audit instead. Come back when the spend justifies the rebuild.
Next step
Show us the Adelaide numbers. We'll show you the leak.
A 30-minute call. We look at your stack, your spend, and your attribution. You leave with a written list of what to fix first.