Profit Geeks

Writing

Notes on attribution, scaling, and where ad budgets quietly die.

Long-form pieces, written for operators. No newsletter sign-up gate. Take what's useful and ignore the rest.

Featured

22 April 2026

iOS 14.5: what actually broke, and what to do about it five years on

iOS 14.5: what actually broke, and what to do about it five years on

Five years after App Tracking Transparency, most Australian operators we audit still haven't fully recovered Meta attribution. Here's what changed at the data layer, why the official advice fell short, and what we do about it on engagements today.

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Archive

  1. 22 April 2026

    MMM vs MTA: which attribution model actually belongs in a growth-focused business

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  2. 8 April 2026

    GA4 misconfigurations, measured in lost revenue: seven errors we find on every audit

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  3. 18 March 2026

    Server-side GTM in Australia: when it's worth it, when it isn't, and how we deploy it

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  4. 26 February 2026

    Meta CAPI for Shopify: the five places we see it go wrong

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  5. 10 March 2025

    How AI Can Help You Create Smarter Review Response Policies

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  6. 27 February 2025

    The Future of Ad Attribution: A Guide to Server-Side and Browser-Side Event Tracking

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  7. 21 January 2025

    How Sharing Your Data Supercharges Your Marketing (and Slashes Conversion Costs)

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  8. 21 January 2025

    How Lead Generation and Marketing Can Transform Your Profits (And Why Profit Geeks Is Your Secret Weapon)

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